Corporate website
Wohlanga IT
A corporate website for a managed IT services company: clear structure, credible presentation and a defined enquiry path for business clients.
Overview
The client
Wohlanga IT provides managed IT services and support to South African businesses. Their buyers are companies making considered, higher-stakes decisions about who to trust with their technology.
Challenge
The business challenge
For a services business selling to other businesses, the website is often the first credibility check. It needed to communicate competence and structure before a single conversation takes place.
What needed to change
Credibility and clarity
Wohlanga IT needed a website that clearly communicated their service offering, built credibility with enterprise clients and generated qualified leads, with messaging written for decision-makers rather than technicians.
Approach
Strategic approach
We structured the site around their service verticals, with messaging written for the decision-makers who evaluate IT partners: clear value propositions rather than technical jargon, and strong calls to action throughout.
- Service pages organised by vertical, each with a clear value proposition
- Case study section to demonstrate delivery
- Consistent enquiry path designed for considered B2B buyers
Solution
Experience and technical build
A custom-designed, fully responsive corporate website with services pages, a case study section, an about page and contact forms, structured so a considered B2B buyer can evaluate the offer quickly.
SEO considerations
Visibility for the right services
On-page SEO foundations targeted IT services search terms: structure, metadata and heading hierarchy set up so the site earns visibility for the services the business actually sells.
What was delivered
- Custom corporate website design
- Services pages with clear value propositions
- Case study section
- About page and contact forms
- On-page SEO foundations targeting IT services terms
Where it landed
- A credible first impression for enterprise buyers
- Services communicated in the buyer's language
- A defined, consistent path to qualified enquiries
Related services
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