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What we build

Business websitesMarketing sites engineered for search and conversionWebsite redesignRebuilds for sites that are underperformingE-commerceShopify, WooCommerce and custom storefrontsSEOTechnical, on-page and content-led search workMaintenance & supportUpdates, security, speed and priority supportView all servicesPricing

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Rebuilds

Website redesign services for South African businesses

For businesses with an existing website that is not ranking, converting or communicating clearly enough. We audit the current site, restructure what is not working and rebuild it without casually throwing away search equity.

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The problem

When a refresh is not enough

A website that looks dated is a problem. A website that looks modern but is built on poor structure, unclear messaging and weak SEO is a bigger one.

Before a single design decision is made, we look at what is actually causing the underperformance, whether rankings, conversions, or communication, and design the rebuild around fixing those problems.

Website redesign services

What a proper website redesign should include

Redesigning a business website is not simply choosing new colours and replacing a homepage. The work should improve how the website is found, understood, used and measured.

Website and SEO audit

We review the current site, search visibility, page structure, messaging and conversion path before deciding what should change.

Information architecture

Pages, navigation and content hierarchy are reorganised around what customers need to understand and what search engines need to crawl.

UX and conversion redesign

We improve how visitors move through the website, understand the offer and reach the right enquiry or conversion action.

Technical rebuild

The redesigned experience is rebuilt on a clean technical foundation with mobile usability, performance and maintainability in mind.

SEO migration and redirects

Where URLs or page structures change, we plan redirects and preserve valuable metadata, internal links and search equity.

Launch and measurement

Before launch we check indexing signals, metadata, tracking and key conversion journeys so the redesign can be measured after release.

Our approach

Audit, restructure, rebuild

01

Start with a site audit

Before anything is redesigned, we look at what exists. What pages get traffic. What keywords the site ranks for. What the conversion path looks like and where visitors drop off. We do not redesign blindly.

02

Rebuild from the structure up

A fresh design applied to a broken structure is still a broken website. We redesign the information architecture, keyword targeting, content hierarchy and conversion flow before touching aesthetics, then design around the strategy.

03

Preserve what is working

Existing search rankings, backlinks and crawl data are valuable. We are careful about URL structure, redirect mapping and metadata preservation during any redesign so that hard-won search performance is not lost in the transition.

South Africa & Gauteng

A website redesign company based in Johannesburg

18dev is based in Johannesburg and provides website redesign services to businesses across Gauteng and South Africa.

The location matters less than the process. Discovery, content planning, design reviews and technical delivery can be managed remotely while the website is rebuilt around the commercial goals of the business.

For companies in Johannesburg and Gauteng, we can combine national search strategy with stronger local relevance where the business serves a defined geographic market.

Redesign planning

Before you rebuild the website

These guides cover the decisions that usually come before a redesign: whether the site needs a refresh or rebuild, why it may be losing leads, and what a replacement website is likely to cost.

Website rebuild or refresh?

Understand when a cosmetic refresh is enough and when the underlying site needs to be rebuilt.

Seven signs your website needs a redesign

A practical checklist for deciding whether an underperforming website has reached the point where redesign is justified.

Why your website is losing qualified leads

Look beyond aesthetics at the structural and conversion issues that cause potential customers to leave.

Website design prices in South Africa

See the commercial factors that influence the cost of a website build or redesign project.

Common questions

When does a website need a redesign?
A website needs a redesign when it is no longer supporting the business properly. Common signs include poor Google visibility, low enquiry rates, confusing navigation, outdated messaging, weak mobile usability or a design that no longer reflects the company.
What is included in website redesign services?
A proper website redesign should cover more than visual design. Our process can include a site and SEO audit, information architecture, content structure, user experience, conversion paths, technical rebuilding, metadata, redirect planning and launch checks.
Will a website redesign affect my Google rankings?
It can if the migration is handled badly. We identify pages and search visibility worth protecting, preserve important URLs where appropriate, map redirects where URLs change and rebuild metadata and internal linking deliberately.
Can you redesign my website without changing the domain?
Yes. In most redesign projects the existing domain can remain in place. The important work is rebuilding the website underneath it while managing URLs, content, redirects and technical SEO correctly.
Do you only provide website redesign services in Johannesburg?
No. 18dev is based in Johannesburg and works with businesses across Gauteng and South Africa. Most redesign discovery, planning, review and delivery can be managed remotely.

Work with 18dev

Is your current website holding the business back?

Tell us what is not working. We will start by understanding the current website, the search visibility worth protecting and what a redesign would need to improve.

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