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What we build

Business websitesMarketing sites engineered for search and conversionWebsite redesignRebuilds for sites that are underperformingE-commerceShopify, WooCommerce and custom storefrontsSEOTechnical, on-page and content-led search workMaintenance & supportUpdates, security, speed and priority supportView all servicesPricing

Company

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Rebuilds

Website redesign in South Africa

For South African businesses that already have a website but know it is not doing the work it should. We audit first, then rebuild, without losing search equity.

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The problem

When a refresh is not enough

A website that looks dated is a problem. A website that looks modern but is built on poor structure, unclear messaging and weak SEO is a bigger one.

Before a single design decision is made, we look at what is actually causing the underperformance, whether rankings, conversions, or communication, and design the rebuild around fixing those problems.

Our approach

Audit, restructure, rebuild

01

Start with a site audit

Before anything is redesigned, we look at what exists. What pages get traffic. What keywords the site ranks for. What the conversion path looks like and where visitors drop off. We do not redesign blindly.

02

Rebuild from the structure up

A fresh design applied to a broken structure is still a broken website. We redesign the information architecture, keyword targeting, content hierarchy and conversion flow before touching aesthetics, then design around the strategy.

03

Preserve what is working

Existing search rankings, backlinks and crawl data are valuable. We are careful about URL structure, redirect mapping and metadata preservation during any redesign so that hard-won search performance is not lost in the transition.

Common questions

When does a website need a redesign?
A website needs a redesign when it is not generating business. Common indicators: poor Google rankings, low contact enquiries relative to traffic, high bounce rate, design that no longer represents the business, or a site that is not mobile-friendly.
Will a redesign affect my search rankings?
Done correctly, a redesign improves search rankings. We audit and preserve what is working, fix what is not, and build in improved SEO structure from the start. Poorly managed redesigns can damage rankings, and we take this risk seriously.

Work with 18dev

Ready to rebuild?

Tell us about your current website and what is not working. We will start with a free audit conversation and give you an honest assessment before any work begins.

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