E-commerce
Me To You Gifts
An online gift store with a corporate gifting arm: catalogue structure, product presentation and enquiry flows built to sell.
Overview
The client
Me To You Gifts curates and sells gifts, with a growing corporate gifting arm serving businesses that order in volume.
The business needed an online presence that could do two different jobs at once: sell individual gifts directly, and generate qualified corporate enquiries.
Challenge
The business challenge
Without a clear catalogue structure and a defined path for corporate buyers, both audiences were underserved. Individual shoppers could not browse confidently, and corporate buyers had no obvious way to start a bulk conversation.
What needed to change
Two audiences, properly served
The store needed a category structure that made the range browsable, product pages that presented gifts properly, and a distinct corporate gifting journey with its own enquiry flow.
Approach
Strategic approach
We treated the two audiences as two journeys through one store. Retail visitors get clean category pages and product detail pages. Corporate buyers get a dedicated gifting section with a streamlined enquiry flow for bulk orders.
- Category structure planned around how people shop for gifts
- Product pages designed to communicate value quickly
- Corporate gifting section with its own enquiry path
Solution
Experience and technical build
The build focused on a product-first design: clear categories, gift detail pages, and enquiry forms wired for both individual and corporate conversations, all fully responsive and fast on mobile.
Commerce & SEO considerations
A catalogue that earns visibility
SEO foundations targeted gift-related search terms: category and product page structure, metadata and heading hierarchy set up so the catalogue itself earns search visibility over time.
The corporate gifting journey was kept separate from retail checkout thinking, so high-value bulk enquiries are captured as conversations rather than lost in a cart flow.
What was delivered
- Product-focused website design
- Product catalogue with clear category structure
- Gift detail pages
- Corporate gifting section
- Contact and enquiry forms for individual and bulk orders
- SEO foundations targeting gift-related search terms
Where it landed
- One store serving retail shoppers and corporate buyers
- A browsable, search-ready catalogue structure
- A defined enquiry path for high-value corporate orders
Related services
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