Lapis Lazuli Beauty Bar

Lapis Lazuli Beauty Bar is a beauty salon in Johannesburg with a premium positioning and a loyal client base built largely on word of mouth.

Like many strong local businesses, the quality of the in-person experience was ahead of the quality of the online presence, and new clients increasingly start their search online.

The salon's online presence was fragmented and was not converting visitors into bookings. Potential clients could not easily see what services were offered, what the experience was like, or how to make contact.

The fix was clear: one coherent website that presented the services properly, reflected the premium feel of the salon, and made the next step obvious on every page.

The site also needed to compete in local search, where new clients in Johannesburg actually look for a salon.

We structured the site around the way clients actually choose a salon: what is offered, who does the work, what it feels like, and how to book.

The design reflects the premium positioning of the brand while remaining approachable and easy to navigate on mobile, where most local search traffic arrives.

• Service pages structured for local search in Johannesburg
• Clear trust signals: team, space and service presentation
• A single, consistent enquiry path on every page

A custom-designed, fully responsive website with services pages, a team section, Google Maps integration and a contact form with spam protection.

The design reflects the premium positioning of the brand while staying fast and easy to navigate on mobile, where most local search traffic arrives.

On-page SEO foundations, including keyword-informed page structure, metadata, heading hierarchy and image optimisation, were built in from the start, targeting local Johannesburg search terms rather than being added afterwards.